2016 Executive Committee Actions

NEW MEMBER ASSIGNMENT DUTIES
NBRC Item 2016-001
Acting President Jon Farr submitted as a proposal to the Executive Committee
that the NBRC “re-institute a formal new member welcome program.” This would
entail personal contact from an appointed officer in the form of an
introductory package containing items such as a welcome letter, a current
bulletin, and a small gift (i.e. magnet, sticker, pen or similar item). It would also
dictate that new members receive contact from their regional director. The
intent behind the practice would be making new members feel personally
welcomed and appreciated.
This measure is not a new concept and was past club practice, but during officer
transition it was set aside and not maintained. A discussion period was opened
for comments, questions, suggestions and volunteerism, with every participant
very supportive in their input and advice during the discussion phase. The three
main concerns during the discussion were 1) financing the measure 2)
determination of new versus returning members and 3) oversight or
administration of it. It was deemed that the program could be re-instituted without
any significant financial impact.
The existing latter language in Section 6 already enabled the PR Director to utilize
others to accomplish the task. The duty as current already allowed for this
program, with the amendment just more specifically focusing the attentions of
the PR Director. As far as cost, it was deemed a reasonable investment in
promoting a positive attitude for the future.
Farr then re-submitted the proposal as an amendment to the bylaw Article V –
Duties of Officers, Section 6, which currently read in part:
Article V, Section 6
Section 6. The Public Relations Director is elected by the general membership for
a term of four years. He is endowed with the responsibility of maintaining the
positive image of the club. He is, in many ways, a spokesman of the NBRC,
communicating its policies and activities to people inside and outside the
organization, representing the club to existing members, potential members, the
public, the government, the media, and other external sources. To be most
effective, he must observe and respond to social, economic, and political trends
that might impact membership, establishing long-range objectives and specifying
the strategies and actions to achieve them. The Director of Public Relations will
work to identify primary groups and audiences from which new members
may be derived; determine the best way to communicate information to them, and
then develop and implement a plan to reach out to them. He will develop and
maintain advertising and promotional programs that are compatible with the
target audience, maintaining the NBRC image and identity. In order to assist him
in these activities, the Public Relations Director may recruit, appoint, assign,
supervise, and review the activities of an appropriate number of committee
members as he deems necessary to accomplish these objectives.
The proposed revision would amend the underlined sentence.
Article V, Section 6
Proposed Revision
Section 6. The Public Relations Director is elected by the general membership for
a term of four years. He is endowed with the responsibility of maintaining the
positive image of the club. He is, in many ways, a spokesman of the NBRC,
communicating its policies and activities to people inside and outside the
organization, representing the club to existing members, potential members, the
public, the government, the media, and other external sources. To be most
effective, he must observe and respond to social, economic, and political trends
that might impact membership, establishing long-range objectives and specifying
the strategies and actions to achieve them. The Director of Public Relations will
work to identify primary audiences from which new members may be derived;
oversee the administration of a new member welcome package, which may
include but is not limited to a welcome letter, a notice to the new member’s
Regional Director, a current bulletin, and a NBRC token. He will develop and
maintain advertising and promotional programs that are compatible with the
target audience, maintaining the NBRC image and identity. In order to assist him
in these activities, the Public Relations Director may recruit, appoint, assign,
supervise, and review the activities of an appropriate number of committee
members as he deems necessary to accomplish these objectives.
Vote Result: The item passed the committee by a 20-0 vote. 17 Members did not
vote.
Acceptance Date: 05-12-16